DESCRIZIONE
A motorized fishing lure comprising (i) a mounting bracket having a first aperture about its proximal end and a second aperture about its distal end, said apertures for demountably engaging one or more of a swivel, a snap-lock, a split ring, a leader, a hook, and a hook assembly; (ii) a drive unit securely engaged to the mounting bracket, said drive unit comprising a power source for providing electrical energy, a controller connected to the power source, a motor connected to the controller for converting the electrical energy into mechanical energy and an articulating joint coupled to the actuator motor for converting the mechanical energy into movement of the fishing lure; and (iii) a pliable resilient shell for housing therein the mounting bracket and drive unit.