DESCRIZIONE
A fishing lure that is dually operational for self-propelled movement or manual manipulation through the water to mimic the natural movement of live fish prey. The fishing lure comprising a watertight body for housing a battery, a controller connected to the battery, a motor connected to the controller, a tail assembly operatively connected to the body by a tail shaft driven by the motor to cause the tail assembly to oscillate and propel the fishing lure through water. In accordance with another aspect, the battery is connected via a controller to a coil, the coil positioned relative to a magnet, said coil oscillating in response to magnetic pole interactions between the coil and the magnet by virtue of a controller defined alternating current passing through the coil. The coil oscillation causing movement of the tail assembly to propel the fishing lure through water.