RIASSUNTO
With the upgrading of tourism consumption demand, the diversification of tourism product supply and the gradual introduction of the 2.5-day vacation system, the micro short vacation tourism mode has begun to enter people’s vision. It is a new form of tourism and a deep excavation of urban tourism resources. Taking the network information as the sample data, using data collection and data mining technology, namely based on network data mining method and questionnaire survey method to obtain Yangzhou rural tourism data. Based on the data, this paper analyzes the positive impact of rural tourism development on Yangzhou’s social economy, culture and environment, discusses the concept of rural tourism and its causes, analyzes the demand and development of rural tourism in Yangzhou, and puts forward four paths of Rural Micro tourism in Yangzhou, namely, innovating core intellectual property rights, creating theme B & B, improving five sense products, and shaping brand new enterprises.